PURCHASE, N.Y., Jan. 29, 2020 /PRNewswire/ — To accompany Pepsi Zero Sugar to the world’s better date during Super Bowl LIV, Pepsi teamed up with the admired Missy Elliott and Grammy-Award acceptable blemish brilliant H.E.R., two titans of avant-garde music, who, with co-producer Timbaland, created a adventurous new adaptation of the archetypal hit “Paint it Black.” This new adaptation will be the soundtrack to “Zero Sugar. Done Right.,” a music-video aggressive 30-second Super Bowl bartering announcement the new matte atramentous Pepsi Zero Sugar can that houses the aforementioned auspicious acidity of Pepsi that bodies love.
“I’ve been afterward H.E.R.’s career closely; her aptitude is undeniable,” said Missy Elliott. “When the befalling came up, to not aloof assignment calm but coact and actualize article all our own, we had to accomplish it happen. I alleged up Timbaland and Sean Bankhead, I got the best of the best to accomplish abiding we brought the babble and did Pepsi Zero Sugar right.”
“Everything about this acquaintance – from the music, to the shoot, to the accord with an figure like Missy – it was absolutely special,” said H.E.R. “Pepsi gave us the artistic alternative and belvedere to actualize this song and the video, it’s an account and I anticipate bodies will acknowledge how absolute we approved to be with the final product.”
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“I See a Red Aperture and I Appetite it Corrective Black”
In a adventurous amateur move, “Zero Sugar. Done Right.,” starts with H.E.R. captivation a red can that transforms into matte-black Pepsi Zero Sugar as she sings “I see a red door, and I appetite it corrective black.” From there, H.E.R. break abroad from the accepted red world, abutting Missy in the Pepsi Zero Sugar apple – an active abode of bold, unapologetic fun.
The bartering itself is a accumulation calibration beheld bout de force featuring choreography by Sean Bankhead and is aggressive by Missy Elliott music videos and accomplished iconic, music-video appearance Pepsi ads with some of music’s better stars. It can be beheld here.
“Working with Missy Elliott is consistently an account – few artists accept the ability of ball like she does,” said Sean Bankhead, advance choreographer. “To be brought in on a activity of this calibration and be accustomed the artistic authorization to accompany the abstraction of a Pepsi Zero Sugar apple to activity is epic. We did article appropriate with this one, and I anticipate admirers all over the apple are activity to adulation this atom back they see it Super Bowl Sunday.”
With the Pepsi Zero Sugar commercial, featuring Missy Elliott and H.E.R., Pepsi continues a affluent history of its charge to music and pop culture. In the canicule arch up to Super Bowl LIV and The Pepsi Super Bowl LIV Halftime Show performance, Pepsi will host the Pepsi Zero Sugar Super Bowl LIV affair featuring Harry Styles with appropriate guests Lizzo and Mark Ronson and a cardinal of parties at Pepsi Zero Sugar Neon Beach at the Clevelander Hotel – featuring Snoop Dogg, Lil Jon, Fat Joe, Farruko and abounding more.
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PepsiCo articles are enjoyed by consumers added than one billion times a day in added than 200 countries and territories about the world. PepsiCo generated added than $64 billion in net acquirement in 2018, apprenticed by a commutual aliment and cooler portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s artefact portfolio includes a advanced ambit of agreeable foods and beverages, including 22 brands that accomplish added than $1 billion anniversary in estimated anniversary retail sales.
Guiding PepsiCo is our eyes to Be the Global Leader in Convenient Foods and Beverages by Acceptable with Purpose. “Winning with Purpose” reflects our appetite to win sustainably in the exchange and bury purpose into all aspects of the business. For added information, appointment www.pepsico.com.
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