A company’s logo is alike with its brand. In insurance, a acceptable logo is instantly recognizable, allows barter to accessory the aggregation with important qualities like affirmation and protection, and establishes loyalty. A bad logo goes unnoticed.
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The PC360 agents believes the 10 best logos featured—in no accurate order—in this slideshow effectively represent their companies while continuing out visually from those of their competitors. In a poll at the end of the slideshow, we leave it to readers to actuate which of the 10 featured logos is the best.
Click “next” to see all 10 logos and vote in the poll.
Editor’s Note: The acclamation accept bankrupt the after-effects are in. Click actuality to see area you ranked the top 10 logos.
Fireman’s Fund, started in 1862, was alleged for an adjustment in which the aggregation paid 10 percent of its profits to widows and orphans of firefighters—a mission the aggregation continues today. The firefighter’s helmet featured in its logo not alone represents the company’s accommodating heritage, but additionally sends a bulletin that the aggregation is dependable and courageous.
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The Statue of Liberty is a attribute of America’s freedom. Utilizing the apparent amount in Liberty Mutual’s logo communicates a bulletin that the aggregation is strong, notable and reliable.
Lloyd’s logo is simple yet elegant, established, acceptable and agilely powerful—much like the oldest insurer in the world.
The man in Sentry’s logo is Captain John Parker, who on April 19, 1775 rallied 77 adolescent minutemen to face British troops in the aboriginal aggressive appointment in the American Revolution. Captain Parker and his men were outnumbered, but stood close in their confidence to defended their freedom. Parker is meant to represent Sentry’s motto: “Strength, Aegis and Vigilance.”
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At aboriginal glance, one ability admiration what a stag has to do with insurance. But The Hartford stag is absolutely adumbrative of the company’s name.
The oldest Hartford logo on almanac (from 1861) depicts a stag—also alleged a hart—fording a stream, authoritative it a accustomed attribute for a aggregation alleged “Hartford.” The logo commands account while additionally carrying a admiration for nature.
For a aggregation founded in 1879, Tokio Marine’s logo is modern, accelerating and eye-catching.
The Travelers awning acutely symbolizes coverage, carrying a faculty of protection. The insurer uses the figure finer in its television ads—especially its accepted Travelers Dog commercials—with the awning displayed aloft cars and homes, attention them from the risks featured in the TV spots.
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USAA was founded by a accumulation of Army admiral with the ambition of accouterment “service for the service.” Its logo conveys that bulletin through the angel of an eagle, the civic bird and a attribute for the U.S. aggressive services. A recognizble attribute to Americans, the logo expresses loyalty, bluntness and integrity.
The owl, a attribute of acumen and protection, is a key aspect of the W.R. Berkley Corporation logo. The owl is acclimated constructively, communicating a faculty that the aggregation is abreast about allowance and its articles will action the affirmation barter are attractive for.
Swiss-based insurer Zurich has a logo that appearance an abandoned letter “Z” in a chantry that is striking, arresting and solid.
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