Founded in France about 20 years ago, architectonics and branding flat be-poles has agilely become one of the best agitative artistic labs in the accommodation space.
With alarmingly acclaimed projects like The Barn (a bazaar auberge on the outskirts of Paris), and the NoMad Auberge in both New York and Los Angeles, flat be-poles takes an immersive access to cast storytelling that strives to actualize a altered anecdotal for anniversary client, with an astute absorption to capacity that ranges from the art on the walls to the architectonics of allowance keys and matchboxes.
Penta sat bottomward with 35-year-old Reynald Philippe, be-poles New York-based art director, to altercate his admired things in the world.
My admired adjacency in the apple is… in the world? That’s tough. But I can accord you a few places I like in New York. I don’t absolutely accept a admired neighborhood, but I adulation walking about Red Hook, Brooklyn, in the summer and accepting comfortable at the Metropolitan Building of Art in the winter. I adulation a lot of added New York neighborhoods too, but these two spots body how I like to acquaintance a place, in a specific moment or with a specific atmosphere.
The one affair in my kitchen I can’t alive without… I accept a knife that I absolutely like—it’s an Opinel from France with a blooming accomplishment and a covering strap. I’m not a knife fanatic, but I end up application it all the time for some reason.
If I were to buy one allotment of art… that’s so adamantine to choose. Every time I go to a museum, I’m aggressive with altered ideas. However, there is an artisan that I absolutely admire, who has additionally become a acceptable acquaintance of mine. His name is Guy Yanai and he is based in Tel Aviv. His assignment is actual bright and impactful; it navigates amid simplified shapes and abstraction, demography afflatus from attributes and plants for still lifes and Mediterranean landscapes. Be-poles absolutely commissioned him for Park MGM in Las Vegas. I’m consistently appreciative to acquaint his assignment to our clients, they adulation him. The funny affair is that Guy has consistently been aggressive by the abundant David Hockney —and we absolutely acquired three Hockneys for this project, which we installed abutting to Guy’s work.
The best book I’ve apprehend in the aftermost year is… my library is mostly comprised of photo books. I accustomed one of my favorites aftermost year: Gregory Halpern’s ZZYZX. There is a adorableness in the anguish of his pictures. I met him once, at a conference, area I heard him altercate his assignment and the way he processes his images, which was interesting. He absolutely lives with the photos in his appointment for canicule and months, and if he doesn’t get annoyed of the images, they end up in one of his books.
A affection of abundance that few bodies apperceive about… I do absolutely a few things on the side; I’m a creative, so I like to break busy. I’ve been absolutely into music assembly and DJing, which I started advancing during art school. I don’t get the adventitious to focus on it too much, but I still adulation DJing in iconic New York venues such as Le Bain. I’m additionally absorbed in photography, I shoot a lot of 35mm photos, mostly application a best Nikon that my dad able me. I absolutely appetite to hone this conduct and acquisition new means to absorb my photography into my circadian architectonics practice.
One cruise I’ve taken that I would adulation to do again… I anticipate I would go aback to Tokyo. I alone spent four canicule there on a business cruise once. It was a abundant yet arresting acquaintance for me—there was so abundant to do and discover, but I was alone there for a abbreviate time. I would like to go aback with my wife, who has never been, to absolutely acquaintance the ability and maybe absorb time in the Japanese countryside, as well.
The abutting destination on my biking beat is… assumption what.. Tokyo!
The affair that gets me up in the morning… one affair I adulation to do in New York is ride the alternation while alert to music or podcasts—especially new releases. I usually accept to one to three albums per day on Spotify. Right now, I’m absolutely into Belgian hip-hop artists like Caballero, Hamza, and Moka Boka.
The restaurant or bar in my hometown area I adulation to booty guests is… there are absolutely no restaurants or confined in my hometown because I grew up on a acreage in Eastern France, two hours alfresco of Paris. But I appetite to accessible one! I would adulation to go aback to the farm, to my roots, and draw from my New York acquaintance and ability in accommodation and aliment and cooler to actualize a new abstraction with my family.
The being who aggressive me to do what I do… I adulation amorous people. Many of my accompany are in artistic fields– music production, illustration, architecture, photography—and whenever we meet, we altercate our projects and ideas. Our talks are consistently inspiring. My business accomplice Antoine, who founded flat be-poles in 2000, is one of those alarming people. I allocution to him for 10 account and I’m accursed up, motivated, and aflame to accomplish something.
If I could accept a alcohol with anybody in the world… different to design, but French soccer fable Zinedine Zidane! I’d adulation to babble with him about the 1998 Apple Cup final over a Negroni.
My dream activity as a artist would be… one of my dreams would be to actualize branding for an airline. I anticipate it would be any designer’s dream really. Re-imagining the absolute acquaintance from the moment guests check-in to the in-flight menus. The spectrum of this activity is grand. As a French citizen, Air France would be air-conditioned to tackle. I would additionally adulation to architectonics almanac covers for musicians I admire.
The best allotment of admonition I’ve anytime received… article my professor, [designer] Maki Suzuki, already told me, and that I still use in convenance today: “If you appetite to architectonics anthology covers, apprentice to comedy music and alpha a bandage first.” It applies to everything. Before designing something, you charge to accept it. You accept to asperse yourself in the specificity of anniversary project. I try to accompany that to my assignment at be-poles every day.
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