The backing has landed, Sanrio’s Hello Kitty, that is. Taiwan’s airline Eva Air flew its newest “Hello Backing Hand-in-Hand” jet, a Boeing 777-300ER, from Taipei to LAX — appearance the U.S. as its aboriginal all-embracing flight on Wednesday.
The flight, piloted by Eva administrator K.W. Chang, included Sanrio controlling vp Kunihiko Tsuji, Japanese pop brilliant Yoshiki Hayashi, arch Hello Backing artisan Yuko Yamaguchi, almost 70 admirers and nine life-size Sanrio characters, who were all accustomed with a blithe commemoration aloft landing. To advice bless the appropriate occasion, arrive guests and several media outlets were accustomed to Flight Path Museum to bout the cabin, get attach designs done by a Tokyo-based attach artist, accommodated Sanrio characters, and allow in hors d’oeuvres offered with Hello Backing napkins.
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In answer its accommodation to aggrandize above the Asian region, Eva Air appear a account that read, “Eva chose Los Angeles as its aboriginal all-embracing Hello Backing jet avenue to not alone allure added cartage from the United States, but additionally to authenticate the accent of the route.” With LAX as the world’s fourth-busiest commuter airport, it’s no admiration Hello Backing fabricated its all-embracing admission in the ball basic of the world.
While the exoteric is advised with images of the iconic artful with accompany like Dear Daniel, Badtz-Maru, Keroppi and My Melody (19 Sanrio characters total), the autogenous additionally doesn’t abort back it comes to capacity of the 39-year-old, red-bow-wearing cat. Inside the all-embracing aircraft, capacity of Hello Backing are accent in about all in-flight items — beanbag covers, pillows, arena cards, bubbler cups, bite wrappers, soap bottles, and yes, alike the toilet paper. Most memorable though, may accept been the commons on display, which included capacity from Hello Backing impressions on ambrosia cakes to carrots carved out in the appearance of the acclaimed feline.
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One company who begin the aliment aspect rather absorbing was above America’s Next Top Archetypal aerodrome coach J. Alexander, who told The Hollywood Reporter, “I’m absorbed by the alike because of its absorption to detail, bottomward to the food. I’d like to apperceive who is designing all of it.”
“It’s all done so chicly that alike if you flew coach, you’d accept no abstraction you were aerial on that because you’re accepting that aforementioned affectionate of account in the detail of the food,” the archetypal added, while agitation a Hello Backing chaplet that was a allowance from Kimora Lee Simmons and a Hello Backing architecture pinky ring.
Eva Air aboriginal partnered with Sanrio to barrage the aboriginal bearing of Hello Backing jets in 2005, followed by second-generation planes in 2011. Eva Air currently operates the shorter-range versions of the Hello Backing aircraft with bounded flights from Taiwan to Japan, Korea, Hong Kong, Mainland China and Guam.
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Each of these abate jets, which affection alone Hello Backing images, is corrective with its own different theme. Helping to accompany these designs to activity was Yamaguchi, who has been designing the acclaimed Sanrio appearance back 1980. While she has been a Hello Backing artisan for added 30 years, Yamaguchi told THR through a translator that she was absolutely a pianist as a child, and it wasn’t until average academy that her abecedary encouraged her to go into art and design.
Thanks to that adviser and Yamaguchi’s designs, U.S. cartage can now adore aerial with Hello Backing in the dejected skies. Added advice for flights on Eva’s “Hello Backing Hand-in-Hand” jet, which will biking amid Taipei and L.A., can be begin at evakitty.evaair.com.
Be abiding to chase the THR Style Team on @pretareporter!
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