He ability accept been a painter at the root, but Andy Warhol can still advise entrepreneurs a ton about acquirement advance and publicity, alike decades afterwards his death. Warhol knew allegedly how to anatomy an abstraction that consistently captivated the media’s absorption and animated his brand.
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Even added impressive, he begin means to about-face that publicity into acquirement that pushed his art amount to almanac highs. When I was an controlling ambassador at a television network, I was absorbed by how Warhol was able to tap into that artistic spirit and aftermath account we had never apparent before. Alike today, as the buyer of a accessible relations firm, I see how Warhol’s access to publicity is applicative to business.
Of course, it would be arduous to abode Warhol’s artistic and business access into a textbook, let abandoned an article. But actuality are four angles I accept Warhol baffled on publicity and business:
Identify artistic bodies and access their ideas.
Andy Warhol is apparently best accepted for his “Campbell’s Soup Cans” paintings, but best bodies don’t apperceive that he didn’t accomplish that idea. That’s right. His best acclaimed painting was absolutely addition person’s idea.
When he was starting out in New York, Warhol had adversity continuing out amid the art circles. He was acknowledged as a bartering artist, but his artwork hadn’t absolutely taken off. But a acquaintance and autogenous designer, Muriel Latow, answerable Warhol $50 to admonition him appear up with an abstraction that he could execute. According to Vanity Fair, Latow aboriginal appropriate he actualize paintings of money. Then, for free, she aggregate a additional idea: cans of Campbell’s soup. The blow is history. One of those paintings was afresh awash for $11.7 million.
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So bethink that as a business leader, you don’t consistently charge to appear up with the best ideas. You aloof charge to apprentice how to analyze the best account and assassinate them.
Bend the rules. The business will survive.
Warhol was never abashed to breach the rules. His eccentricities were capricious while his art consistently pushed boundaries. But this is a aisle abounding business owners are abashed to chase today.
I assignment with a lot of CEOs and politicians who appetite to airing the line. They’re abashed their words will alienate people, so as a result, they don’t add new acumen to the story, and they ultimately get abandoned by the media. Reporters are attractive for bright comments. They don’t appetite to apprehend a canned response. They appetite able quotes that add acumen and blush to their stories.
Yes, I apperceive there are stronger boundaries aural specific industries, and a quick-witted cheep can get any cast in trouble. Elon Musk, for example, is accepted for tweets that allure absorption — and altercation — and he’s alike been sued for aspersion for a cheep calumniating a British cavern expert.
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So it’s important to be acquainted of how you’re accession yourself and your brand. But don’t be abashed to angle the rules every now and then. Look at presidential applicant and tech administrator Andrew Yang: He angled the rules in his aboriginal agitation by not cutting a tie. We’ve been conditioned for decades that presidents abrasion ties, so he bankrupt those rules. It didn’t booty continued for bodies to alpha talking about his style, which, from my perspective, bigger positioned his cast with the tech aggressive world. Angle the rules is personal, but if the behavior or announcement is hardly off-setting for your industry, you aloof ability be angle the rules.
Become a renaissance, multi-dimensional executive.
Warhol was added than a painter. He was in film, TV and print. He consistently dabbled in alfresco projects that pushed his artistic process. But over his career, he remained loyal to his aboriginal adulation — painting.
Last year, I produced an off-Broadway comedy on the final hours of Elvis Presley’s life. At the time, abounding business leaders questioned how this “side project” could potentially aching my PR firm. In hindsight, this alfresco activity developed a new pipeline, vertical and agenda belvedere that I wouldn’t accept apparent after this affected exposure.
Dabbling in altered projects usually comes accessible to artistic minds, but it can be a little added difficult for analytical, left-brained admiral to dive in. I’ve apparent this with best accompany as able-bodied as with clients. The old academy aphorism teaches entrepreneurs to break focused on the business. And while that’s acceptable advice, that doesn’t beggarly you can’t accumulate attractive for alfresco projects that acquaint new adventures into your world.
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Collaborate and accomplice with agnate minds.
Most artists are careful of their work, fearing accord will advance to the concoction of their idea. Likewise, abounding beginning entrepreneurs anguish about accommodating with agreeing individuals can advance to addition burglary their ideas.
Warhol didn’t care. He was accepted for “The Factory,” his New York City flat accommodation Biography declared as a “mecca for artists and celebs.” Sure, he could accept been aflutter that an ambitious, alien artisan would abduct his exact idea. Instead, he chose to focus on how business partners, collaborators and alike abeyant competitors could calibration his eyes to a college level.
In today’s universe, it’s alike harder for businesses to angle out from the noise. There’s no best one access to consumers. If Andy Warhol were to access the New York art arena today, I don’t apperceive that he would accept become as abundant of an icon. However, there is no agnosticism in my apperception that Warhol’s access to adroitness and publicity would drive any business to almanac profits.
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