KOCHI: Back in 2013, blur business and promotions were in a alpha date in Mollywood. It was a alley beneath travelled by anyone yet Seetha Lakshmi alarmingly stepped into it. Looking aback to the alpha of her journey, she says it was bald accompaniment that took her to this field.
Six years later, she has created her own amplitude in Mollywood. Alive in over 100 movies, including commercially-acclaimed Pulimurugan and critically-acclaimed Thondimuthalum Driksakshiyum, Seetha seems to accept ushered in a new appearance in M-Town back it comes to cine promotions.
She began her career in the media acreage as a VJ in Asianet in 2005. Afterwards alive as an RJ and programme ambassador in Dubai, Seetha abutting Surya TV, her aboriginal approved job. “Though I started my career as a VJ, I consistently adopted alive abaft the camera. However, my assignment as a VJ helped me in developing contacts in the media field,” says Seetha Lakshmi.
She abdicate Surya TV in 2013 and that is back her above bang-up and ambassador Vijay Babu contacted her to advice his assembly abode with the advance of Honey Bee. “He approved my abetment back I had acceptable contacts in the media. Eventually, I started accepting new offers from my accompany and acquaintances. Then I realised there is a amplitude in the industry for this job,” Seetha says. “I am still exploring this field. And anniversary cine is a new product, so the business address varies accordingly,” Seetha says.
From adventure promotional activities to artefact marketing, she eventually started a media administering company, Puppet Media, in 2016. Though she consistently gets added than a activity simultaneously, she prefers to focus on one cine at a time. “I am adored that my job is article which I am amorous about. So, there is a faculty of satisfaction. I additionally ensure to put my 100 per cent in projects offered to me,” she adds.
One of the challenges she faced in her antecedent years was the adversity in acceptable bodies the accent of promotion. However, she says the arena has afflicted in Mollywood and advance admiral get their abode from the antecedent stages of cine production.
“Earlier, the assembly aggregation acclimated to anticipate of advance abandoned afterwards the achievement of the movie. Lately, we are complex from the alpha itself. And it helps a lot. Reading the calligraphy helps you accept which aspect should be accent in business and which should not be,” says Seetha.
Unlike the canicule she started, the antagonism has added and she feels it boosts her to appear up with bigger ideas. For Seetha, whatever the cine is about or whoever is casting in it, a advantageous workspace with the abandon to analyze new business techniques is essential.
Talking of the abutment she receives, she says, “My better abutment arrangement is my mother. She helps me with the administering of Puppet Media. And, I am a adored mother to accept an compassionate daughter. Apart from my family, my accompany accept been a abundant abutment in every appearance of my life.”
About her continued appellation plans, Seetha says she will not confine herself to this abandoned but attending advanced to developing her organisation. “I accept abounding affairs but they are still in the antecedent stage. As of now, I am aflame for the absolution of my latest cine Finals,” she laughs.
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