My aisle to Absolut Art has been a boscage gym rather than a ladder. I’m advantageous to alarm abounding places home – Antwerp, Nairobi, Geneva, New York, Hong Kong – accepting lived and/or formed in all of them.
I’ve consistently had a affection for innovation. I confused to America to abstraction accent and anthropology at Columbia University and became a administrative academic at the Supreme Court, speechwriting for Chief Justice Roberts. I again parlayed stints at Merrill Lynch and Sotheby’s into managing a $15 actor art fund.
That’s how Art Remba came about. I saw a aperture in the art affairs bazaar amid posters and Picassos. The gap wasn’t due to a abridgement of abundant art, but rather to best bodies not alive area to acquisition it or what to buy. I started Art Remba to actualize an online admission point for bodies like me who capital the assurance and curation of the big galleries and the adjacency and accessibility of the Ubers and Everlanes.
I was at a appointment speaking about my mission to adjust admission to art and, unbeknownst to me, Absolut was there. They aggregate my mission and approached me with an action to avenue Art Remba and co-found Absolut Art. At first, I said no because I anticipation it was a business apparatus to advertise vodka, but again the CEO, Paul Duffy, and innovations director, Lena Danielsson, assured me that Absolut Art would be a startup backed by Absolut — an free adventure extending Absolut’s 30-year art heritage. They gave me an action I couldn’t debris to do what I’m best amorous about on a all-around scale, and I haven’t looked back.
With Absolut Art, we’re able to accompany the world’s best agitative bounded art scenes – from LA to Stockholm, Berlin to Havana (we aloof launched a Cuba x Cuba action aftermost month) – to the all-around market. Absolut Art is a sustainable, amount acquainted and seamless way to buy abreast art. Each allotment is signed, affected and delivered to your aperture in 48 hours. Artists are adopted by our aggregation of bounded curators and broke to actualize altered limited-edition collections. Artists allotment in 50 percent of the profits, and abounding accept apparent at top institutions like the MoMA, the Guggenheim and Centre Pompidou.
Our ambition from the alpha has been to abutting the gap amid artists creating and bodies collecting, authoritative it accessible to alive with art you love. Achieving this hasn’t consistently been easy. The bold shifts, the challenges change, and you’ll accept 100 altered jobs – it is connected evolution.
Our aboriginal year was about architecture out production, accomplishment and distribution, but what fabricated us acknowledged in that is not the aforementioned as what fabricated us acknowledged in aerodynamics Absolut Art, nor is it what will accomplish us acknowledged in ascent the business.
I apprehend a adduce years ago in “The Lean Startup” that said, “startups don’t starve, they drown.” Back you body a business, you accept an cutting cardinal of options and opportunities, but not abundant time or assets to do them all. Not alone do you accept to accomplish the appropriate choices, but you additionally accept to bandy a ton of being at the bank and alternation yourself to admit if it’s time to be accommodating or time for a change.
I’ve abstruse to absorb time and activity hiring the appropriate people, not micromanaging the amiss ones. In the aboriginal days, we fabricated some hiring mistakes because we acquainted rushed to ample roles. My cofounder Marcus and I abstruse from those mistakes, and now we delay for the appropriate fit, alike if that agency affective a little slower. Our job is to lead, not administer — to adjust our aggregation on goals and abutment them while acceptance them booty buying of their work. The alone way you can do that is by architecture a aggregation that you are aggressive by, apprentice from and trust.
You don’t acquisition success in safe places. It was alone back I chock-full adage yes to my abundance area and started demography risks and agriculture opportunities — like starting a business or accretion an iconic cast — that I stumbled aloft success and, added importantly, satisfaction.
About the author: Nahema Mehta is the co-founder and CEO of Absolut Art. Prior, she started her own startup, Art Remba, served as a Administrative Academic for Chief Justice Roberts at the Supreme Court of the U.S., and formed for Sotheby’s and Merrill Lynch.
Edited for brevity and accuracy by Sammi Caramela.
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